Breaking the PageRank Code by Unethical SEO. Don’t Try It.
Do not try to break the pagerank code by the misguided implementation of unethical or what are sometimes referred to as “black hat” techniques. Google is more than just capable of spotting a bad egg and banning it completely from its records.
The Search Engine Optimisation code of ethics might be called the ‘acceptable’ techniques used by website owners to promote pages or sites by attempting to get them into high ranking positions. This high ranking position will improve the visibility of the site and this in turn may lead to increased income. Continued exposure of your website is vital to its survival and growth of your company and the expansion of Internet business has become a very competitive area indeed.
This has lead to the increase of illegal and “black hat” methods to maintain a good spot in the rankings. Various businesses would like to try to create a code of ethics whereby users can utilise many of the unethical practices that have emerged since the scramble for the top positions began.
However, search engines have come up with methods that, in many instances, have exposed website owners who are practicing unacceptable techniques. Google, Yahoo and MSN are some of the companies that actually provide some guidelines for the use of acceptable techniques when working on website promotion.
Some of the Guidelines by the Major Players
The major players have guidelines as to how many keywords or keyword phrases are allowed in promoting a web page. The pages that yield unacceptable search results are strongly opposed. These are pages having keywords that are used in excess in an attempt to induce the search engine to award a high ranking.
Using brand names or the names of competitors in the wrong manner is definitely not a good idea. Page contents that change after having been read by the spiders but are different when eventually reaching the user are also frowned upon. A site or page that has been cross-linked to excess to make it look well known and accessed frequently is another highly irregular practice.
Black Hat Techniques
Unethical methods are those techniques that are discouraged by search engines as opposed to ethical SEO practices. Black Hat methods are practices that should be avoided in order to prevent the website from being wiped out by the search engines. The use of hidden links or text is a popular black hat technique. This camouflage can trick the spam indexer into passing on information that cannot be detected and thus, much unwanted or illicit text goes into circulation.
The duplication of texts from other sites is another black hat method that has increased over time despite the heavy penalties that can be meted out if the offence is reported to the search engines. Black hat methods have been used successfully by many website owners but only until such time that they were detected by the search engines and heavy penalties imposed on them.
This short lived success story will change into a nightmare much sooner than you might expect. New technology enables search engines to detect spamming at an ever faster and more accurate rate. The website in question will not only lose its page rankings but will be banned from the search engine’s records altogether. The possibility of being re-indexed after being found spamming is very slim even after changes and repairs have been made to the website. The only option remaining will be to buy a new domain and start again.
What is Website Pagerank?
PageRank is a link analysis algorithm that was named after its founder – Larry Page. Google uses website pagerank to determine the influence of any given website. PageRank often determines how high, or low, a site will rank in the Search Engine Results Pages or SERPs for any given keyword.
Sites having relatively high PR often outrank those with low PR. While many SEO experts, both real and so-called, will debate that argument, don’t let them mislead you. Website pagerank is extremely important when it comes to Google, SEO and organic search engine traffic.
So let us focus on the factors that determine the page rank of any particular website and how we can focus purposefully on those specific areas of your SEO campaign to boost your website page rank in order to get more organic search engine traffic.
How Google Algorithm is Calculated
Over many years, large numbers of internet enthusiasts have tried to conquer the Google PageRank Algorithm. Many have tried to crack the algorithm’s code but none have succeeded because it would probably need another Einstein or Turing to do it.
Google changes the rules as soon as somebody gets even close to cracking their code. However, over a period of time, some worthy mathematicians have devised an approximation of how PageRank works:
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))
This equation can be translated in simpler terms to:
A page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)
*Share = the linking page’s PageRank is divided by the number of outbound links
Some Factors That Can Improve Website Pagerank
This is a list of items that can improve your website page rank and helping you to rank higher in SERPs:
- Update Pages Frequently. Keep your pages relevant and up to date because the Google bots are constantly re-indexing your website.
- Add Pages Frequently. Because Google recognizes new content as being a good thing.
- No Broken Links. Broken links are a very bad thing because they tell Google that you don’t care about your site and thus, it doesn’t deserve respect from Google.
- Good Neighborhood Directories With High PageRank Levels. Submission of your site to relevant, high page ranking directories affords you valuable high PR backlinks.
- Get Quality Inbound Links. PageRank is concerned about the quality of your links. That means that ten links from a PR 5 website are much better than 100 links from a PR2 site.
- Get Quality Relevant Links. Relevancy is the key. Be sure to maintain your link-building campaigns to other sites that are relevant to your site’s theme.
- All of the Above. Putting all of these together will result in a significant boost in website PageRank.
Avoid These Bad Things!
- Bad inbound like PPSD Links, where PPSD=Poker, Porn, Sex, Drugs
- Poor Quality Content
- Link Spamming
- Black Hat Search Engine Optimisation (SEO)
- High Volume of Broken Links
How to Get PageRank Links
Pagerank links are probably more accurately described as inbound links, which are links coming into your website from other owners’ websites. They are one of the key factors that are used by Google in determining your link popularity and as a result, your site’s relevancy and ultimately your page rank.
Relevant page rank links into your website serve to up your Google search engine rankings as a link into your website might be considered by Google to be, in a manner of speaking, a vote for your website, or more particularly a vote for the page on your site that the external website links to. However, caution should be exercised in this context because an enormous volume of poor quality links will do nothing for your page rank or search engine positioning. They will certainly not be considered to be “pagerank links”.
Do not be fooled into thinking that “more is better” because it most certainly is not. It’s not true to think that the more links into your website the more votes it will get and the more worthy Google will consider it to be. The most important things to consider are the relevancy of the site that sends the link and the pagerank of that site.
So, it doesn’t matter how high a pagerank the other site has if it is a site about cars and yours is about health. Google will not be fooled by the “healthy car” concept. While it’s important to get as many links into your website as possible, you have to be thinking about getting as many high quality links in as you can, from other important but relevant websites.
Linking from an unrelated high PR page to yours will not have much value for you and will almost certainly harm your chances of success on Google. Too many non-relevant links in to your site will smell of unnatural link popularity growth and you will be penalised.
What form should this link into your website take? The very best format for the inbound link to your site is a text link, having relevant link text. This means that the words used to link to your web page should be relevant to the page on your site that the link points to. This link text helps Google build an accurate representation of what the page that is linked to is about and thus helps build your relevancy score.
Tip: ideally, the link text will include the keyword or phrase for which you are attempting to get that page ranked.
It is also important to vary the text that is used to link into your website in order to make sure you do not get a penalty for unnatural link growth. Also develop links to pages of your website other than just the home page.
How do we grow these pagerank links into our website? There are various ways to achieve your goal
1. Hire a search engine optimiser? This method is not recommended as it is too expensive.
2. Buy links into your website? This method is not recommended as it is likely to set off alarm bells with Google. Be absolutely certain not to become involved with any link farms.
3. The preferred method is to approach other webmasters and ask for links from them.
4. Or you might like to try PR Prowler which does your link finding for you. It prowls the Internet to find relevant web pages with high Page Rank waiting to link to you and sends them a customised email message.
What PageRank Do You Have?
This is the first in a series of articles that describe useful, free applications and software that can be used in the subject area of determining and improving your Google page rank.
Page Rank Checker is a free tool that helps you to check the Google page ranking of any website’s pages with ease. They also have a tool that allows you to display what pagerank value you have on your actual web pages.
Now in order to add this free page rank checking tool to your website and give your site visitors a method to ascertain the ranking of any page, you can just copy the HTML code provided and place it into your source code document where you want the what pagerank tool to appear.
The free page checker tool will look like this on your web pages:
| Check Page Rank of any web site pages instantly: |
| This free page rank checking tool is powered by Page Rank Checker service |
This site can also provide you with a device to add a PageRank checker button to your web site that will display the Page Rank value of your web site right there on your pages. In this case, if you want to add a Pagerank icon that displays the current page rank of your own web pages you need to go there to use another tool in order to generate the necessary HTML code. This code is what you add to the source code on your web pages, in the position where you desire the page ranking image to show.
The steps to generate and apply a what PageRank button are as follows:
Step 1: Submit the exact and valid URL of your web site or web page where you want the page rank button to show up…..
Step 2: Include the correct anti-bot code shown on the image…..
Step 3: Click the “Generate Now” button to get the code…..
Step 4: Add the code to the source code for your website or web page…..
This is a nice application because PRChecker provides very neat buttons, such as their small button (70 x 20 px) – a very tidy small button as well as a larger Button (88 x 31 px) which is a standard button size. They also have a highly presentable blog type button (80 x 15) that’s perfect for use on your blog.
- click here to get your button
So to summarise, you will be able to show your visitors the current page rank of your web pages and check the pagerank of your web pages while visiting your site. It can also assist with search engine optimisation (SEO), link exchange and site promotion.
You will be able to impress your visitors with the high page ranking of your site, if you’re lucky enough to have one.
Three Ways to Help You to Improve PageRank
Your achieving to improve pagerank on your website can be really tough if you don’t know how to manage it by the very best methods. Google has its own regulations and gives particular websites eminent pagerank and others Google gives none at all. If you desire to get a superior pagerank for your website by the fastest route, here are three tips you will find to your advantage…..
Tip 1:
Do not fail to try to gather more new, top quality back links to your site and set a daily target of a given number of extra links. In this way, you will remember about getting the new extra links to your website and when you have done it, you can proceed with the creation of fresh, interesting, extra content.
Tip 2:
Google holds in high esteem, websites that have the objective of offering their visitors hot or even up to the minute breaking news in the subject area the visitor wants to know all about. If you aim to improve pagerank as fast as you possibly can, be sure to post up-to-date information or breaking news on your site. If you are the writer of a blog, then you absolutely must keep discovering fresh news for your visitors. You really do have to “think out of the box”. Look at the potentially boring regular posts on your blog and come up with additional items with the purpose of informing those who want to hear about your particular area.
Tip 3:
When you publish articles on your blog or website, don’t try to outmanoeuvre or second guess Google by publishing things you have copied from elsewhere. You have to act responsibly and accept that you are violating the laws of copyright. Despite what most people think, it’s not necessary for an author to state along with the work that it is protected by copyright. You will also be cast out from the Google search results a lot more quickly than you might suppose.
The Google search engine knows unerringly where it has seen content just like yours before it came across your content and your website will be penalised, giving you no opportunity at all to bounce back. So you must pledge to create new content all of the time. If you are writing a blog, then try hard to put up new content without fail, one to three times a day in order to make the best use of the Google spider’s visits and show that you have every intention of revitalising your blog with fresh and interesting content all the time. Never forget that this is to a very great extent the answer to succeeding with Google.
Consider this. Google is not so generous as to give away prizes to webmasters who don’t work hard to warrant them. If you are determined to improve your site’s pagerank and make money from your blog or website, you must be ready to provide novel content all the time and then you will make progress.
Why You Can’t Download PageRank
Well to be fair, though many people input this as a search term, you can’t actually download pagerank as such. You can download pagerank tools, toolbar or checker. So, here are some things that might fit the bill…..
Download pagerank toolbar
This is actually a part of the well known and much used Google toolbar and in order to be able to view the PageRank of the web page you are on, you have to download the Google toolbar, a free plug-in that works with your web browser. The Google toolbar provides you with a Page Rank indicator that shows you automatically the Page Rank of the page you are viewing. This is what the PR indicator looks like in the Google toolbar. The yellow textbox that indicates that web page’s PR will pop up immediately having placed your cursor over the green PR bar
The PageRank button will be greyed out on web sites that are not presently included in the Google index. Try this as a test; if you visit www.google.com the PageRank bar should show a score of 10/10. If it does not, it is more than likely because the PageRank feature is incompatible with some aspect of your system. Users who work behind a firewall or proxy often encounter this problem.
To download the Google Toolbar go to http://www.google.com/toolbar.html .
To learn all about the Google Toolbar go to: http://toolbar.google.com/help.html
To read Google’s explanation of PageRank go to http://www.google.com/technology/index.html
Download pagerank tool
Finding your preferred pagerank checker tool is really just a matter of putting “pagerank checker” or “pagerank checker tool” into a search engine like Google or Yahoo. There are plenty of tools available to help you
The two we find the most useful are…..
Smart Page Rank which provides you with mini buttons to allow you to display your own pagerank on your web site, as well as many other interesting features, including displaying the number of backlinks and DMOZ links as well as alexa ranking. Smart Page Rank takes checking your Google PR to a new plateau with additional information about your blog too. Smart Page Rank also presents a website valuation tool that puts on view the estimated value of the URL you have entered, though this is based on numerous factors and is a very general appreciation of the value of a website.
PR Checker proffers you a free web page rank checking tool that can be added to your site, so that your guests can use it to find pagerank for their site without leaving your web page. PR Checker also offers a tool that will demonstrate the pagerank of your site to your visitors.
Download pagerank checker
Essentially this will get you the same as the links above but there are others like…..
This tool will allow you to view your PageRank in 67 Google data centers. Just insert your domain and click Analyze. As the name suggests they also have a tool for checking the validity of a domain’s PR on their home page here: Fake Page Rank Checker Tool
SEO Chat also provides you with an interesting page rank search tool which provides the opportunity for you to search Google using keywords. It gives you, in order of Google relevance, the sites connected with those keywords with each result displaying a graph bar having the PageRank of that site. You just enter your keyword terms and select the number of results per page which allows you from ten to one hundred more here…..
Are You Looking for a PageRank Plugin?
The Google tool bar is essentially the only pagerank plugin. There is a plugin for Firefox, Live PageRank 0.9.6 but it could not be installed because it is not compatible with Firefox 3.5.2. However, it is compatible with Firefox: 1.0 – 3.0…..
Another application that might be described as a pagerank plugin is Pagerank Lookup. This is a free application supplied by www.seochat.com which can be added to your site as shown below. It’s particularly useful because it is possible to enter multiple sites and then click to get a list of page ranks.
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This is another free application supplied by www.seochat.com which site can also supply you with the Future Page Rank tool
This tool has the ability to query Google’s numerous data centers in order to check for any changes in PageRank values for your given web address. Normally, all the data centers will provide the same output but if queried during an update, you just might get a glimpse of any changes to come in your chosen URL’s PageRank value.
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SEO Chat also offers you an interesting Pagerank search tool…..
The PageRank Search tool provides the opportunity for you to search Google using any keyword or keywords you wish. It will then give you, in order of Google relevance, the sites associated with those keywords with each result displaying a graphical bar having the PageRank of that particular site.
You just enter your keyword term or terms and select the number of results per page which allows you from ten to one hundred
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WORDPRESS PAGERANK PLUGIN LINKS
http://wordpress.org/extend/plugins/googlepr/
http://geeklad.com/wordpress-pagerank-widget-plugin
http://www.chaaban.info/wordpress-plugin/page-rank/
http://www.missionseo.com/seo-tools/prcheckerplugin
http://wordpress.org/extend/plugins/show-my-pagerank/
PageRank Test for Fraud
It was mentioned previously how Google can be manipulated, so if you want to do a pagerank test try this site for pagerank fraud detection and domain analysis…..
The tool on this site allows you to do a pagerank test by checking the authenticity of a domain Page Rank while also providing much useful information about the website. All you have to do is enter a domain name and click check.
Tool features:
- Detects whether or not the PageRank is fake or real
- Checks the number of backlinks on all major search engines
- Alexa ranking of website
- And coming soon…….
- See if domain is listed in DMOZ or Yahoo
- Add PageRank button to your site
- Number of pages indexed by major Search Engines
- The tool is completely free.
So What is Fake Page Rank?
Fake page rank is a common search engine optimisation (SEO) trick you have to be aware of when doing a variety of things from buying an appealing domain to buying page links or adverts and that’s why you need to do a pagerank test.
PR is faked simply, by using a 301 redirection to send the domain to a higher ranked website. Here’s example; if I want to fake a domain’s PR I can use the redirect to point www.example.com to www.yahoo.com and this redirect will be applied only at the time when the Google bot makes a visit. The sinister part is that it doesn’t happen when visited by a normal visitor like you.
And Why Fake Page Rank is Bad
Domains having a fake Page Rank are often banned from being indexed by Google but what’s more important and without delay is that some sellers will advertise the domain as having a PR7 for example in order to raise the price you agree to pay for it. So that definitely begs the question – How do you make sure that you’re not caught out?
The answer is to do a pagerank test here http://testpagerank.net/
There are several simple preliminary methods of spotting a faked page rank.
One simple way is to check to see how many backlinks the site has. If a site has little or no (or very few) backlinks then it should not have a high pagerank.
Another simple preliminary way to check is by using Google’s info: operator.
In Google type: info:domainname.com Then if the site that is returned does not match the one that you searched for, it’s probably faked. Otherwise, it’s probably fine.
If in doubt, the remedy is do a pagerank test here http://testpagerank.net/
How Long Can it Take to Get PageRank?
What do I have to do to get PageRank of any kind? This is an interesting and very common question, asked daily by website owners all over the Internet. How long does it take for Google to award me with a PageRank? Well, if you have ever wondered about the same thing, here’s the answer to the question:
It normally takes at least three full months to get page rank because that’s how long it takes for all of your inbound links to be calculated and listed as back links. Google’s PageRank is calculated based on the quantity, quality and relevance of your website’s inbound links, as well as the number of outbound links there are going from your website. In general terms, it’s true to say that the fewer outbound links, the better for any website but that’s difficult because usually, links have to be reciprocal.
However, the higher the page rank of your inbound links, the more PR is assigned to your website. For example, a website with a very good Google PR of 5 or 6 but having many outbound links, might be assigned a lot less PR than a PR3 site with only one or two outbound links. You are able to track your PageRank by downloading Google’s toolbar, or by using one of the many sites that will permit you to check your PR like Smart Page Rank or PR Checker
Google awards PR on a case by case basis and there are therefore, simply far too many variables for you to be able to estimate what your particular PR will turn out to be when you get pagerank. So, you just have to exercise patience; you just have to wait and see what Google decides to do. This is why…..
Google’s PR is an algorithm used to award scores to websites based on the number and quality of other websites that have decided to link to it. The raison d’être of Google Page Rank is to arrive at an indication of the relative importance of a given site. Essentially, sites having a higher PR will appear in the search results in front of those sites having lower page ranks. Thus it follows that a high PR is always very important and desirable.
The scores awarded, or at least those scores that are made apparent to those outside of Google are in the 0 to 10 range, where 0 is very bad and 10 is extremely good. For example, a PR of 4 is considered to be good and is achievable by most sites. A PR of 5 or 6 is very hard to achieve but it is possible, whereas a PR of 7-10 is normally achieved only by sites that are household names.
So, can you increase your PR? Yes, you can but it takes time and effort. The answer is to keep on adding as many relevant, high quality inbound links from respected websites, that is those with high PR, as you possibly can. However, that’s not really all that you can do.
“Page Rank 5 in 90 Days” written by Danny Whitehouse tells you about a lot of other things you can do to ensure that you get page rank in accordance with your efforts because it’s not just about links.
How to Find PageRank Using Online Tools
Find PageRank: Some bloggers and website owners are intrigued by it and newbies are certainly not even familiar with it but your Google PageRank (PR) is important when it comes to the way in which other bloggers and even investors view your blog or site.
A higher PR improves the likelihood of your web site being found by those of us who are looking for your products and services. Other factors like relevance are also important but the PR is the primary indicator for popularity of the site.
So what’s your pagerank 2009 and how do you find it? Finding a pagerank checker tool that you like is not too difficult, as you will see by putting “pagerank checker” into any search engine. There are plenty of tools out there to help you to find pagerank values.
The two you might find the most useful are…..
Smart Page Rank offers you mini buttons to enable you to display your own pagerank on your site, as well as many other interesting features, including displaying the number of backlinks alexa ranking and DMOZ links. Smart Page Rank takes checking your Google PR to a new level with additional information about your blog if you want it. Smart Page Rank also offers a website value tool that displays the estimated value of the URL you have entered, though this is based on various factors and a very general estimation of a website’s value.
PR Checker offers you a free web pagerank checking tool to add to your site, so your visitors can use it to find pagerank for their site without leaving your page. They also offer a tool that will illustrate the pagerank of your site to your visitors.
Lots of spam pages are published with the intention of misleading search engines, chiefly for commercial reasons and use various techniques to gain higher ranking than is really deserved. Human experts can identify spam easily but it is too expensive to evaluate manually a large number of pages.
Probably the most popular method for improving rankings is to increase the perceived importance of a document via complex linking schemes and Google’s PR and similar methods for assessing the relative importance of web pages have been subjected to manipulation in this way.
If Google finds that you are trying to manipulate the system, be prepared to face the consequences, of a Google “slap”. Some sites have been hit with hard fines and penalties, including the lowering of PR. It’s quite normal for blogs to find pagerank lowered for excessive linking, hidden text, paid links and anything else that challenges the authenticity of the algorithm. However, Google will reward sites by increasing PageRank if you play the SEO and PR game according to the rules.
The TrustRank method selects a small group of seed pages to be evaluated by a human expert. Once the reputable seed pages are identified in this way, a crawl that extends outward from the seed group finds similarly trustworthy pages. However TrustRank’s reliability reduces as documents become further removed from the seed group.
So what will your pagerank 2009 turn out to be? If you’d like to find pagerank for your site, why not check out the next article?
